Choosing the ideal place to start a business is very important for the potential success of it. Many businesses at some point make a move, a change of location in order to be closer to the customer. Some dentist appointments were initially set up on a floor, for example, on the first floor of a block of flats. However, the marketing of a business on the street is increasingly valued. Why?
High visibility
One of the most important reasons is the visibility of a local whose entrance is located on the street. Therefore, customers can observe the aesthetics of the facade, look at that business, place it on the map. On the contrary, the downside of business on a first floor is that they run the risk of falling into invisibility. Since it is usual to place identification plates on the portal, most passers-by pass by without stopping at this information.
Greater proximity to the customer
Business at the foot of the street invite more to enter and ask any doubt thanks to its proximity and the image they project that those that are located in a first floor where, most likely that the interested clients call for the consultation But do not enter the premises directly.
Brand image
Thanks to this visibility and greater proximity, it improves directly the brand image of the premises without having to invest more. In the own aesthetics of the facade of the premises it is possible to reinforce the image of mark through the outside sign or even, the drawing of the logo in the glass of the window.
And yet, while street-walking businesses are a very good choice for some businesses, they are not the best choice for other projects. For example, a psychology consultation where many patients value greater privacy and discretion when attending sessions. That is why many psychologists mount their consultation on a first floor, for example.
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